Visualbook vs Frontify: which one fits your brand

Both put brand guidelines online. Frontify is a brand management platform with asset management, templates and workflows, sold as a subscription. Visualbook is an online brand manual you pay for once and keep. Here is how they compare, feature by feature.

Jiří Chlebus, brand designer and creator of Visualbook Checked
Home page of the sample brand manual on demo.visualbook.pro: Logos, Typography and Colors cards, with Brand Strategy, Page group with all sections and Proprietary Online Tools below

When to choose which

They solve overlapping problems at different scales. The choice depends on what you need besides the guidelines themselves.

Frontify fits when

  • you manage a large asset library and want digital asset management next to the guidelines,
  • teams produce materials from templates and work in shared workflows,
  • you need single sign-on and custom permissions for many users, including partners,
  • your developers will extend it through an API and their own content blocks.

Visualbook fits when

  • you need the brand manual itself: rules, logos, colors, typography and downloadable files at one address,
  • you would rather pay once than keep a subscription running,
  • you are a designer or studio delivering brand manuals to clients,
  • you want an AI agent to build and edit the manual's pages with you,
  • you want to be able to take the whole manual with you as a static website.

Visualbook and Frontify side by side

Frontify details come from frontify.com and its help center, checked on 28 October 2026.

Comparison Visualbook Frontify
Pricing and ownership
Pricing modelOne-time payment per manual: €412 Designer, €617 Studio, from €821 Company (excl. VAT). No monthly fees.Annual subscription based on monthly active users. Prices are not published; pricing is discussed with sales.
Who is countedEditors: 1, 5 or 10 depending on the edition, extra editors €79 each. Readers are not counted.Everyone who logs in at least once a month, including external partners. Viewing without logging in is not counted.
Trying itA one-hour demo right away, then a 14-day free trial at your own address, no credit card.Book a demo with the Frontify team.
Exporting the guidelinesOne-click static export of the whole manual that runs on any web server.Guideline documents can be saved as PDF or printed, once an editor turns the option on.
Brand guidelines
Building blocks32 section types: logos, colors, typography, do and don't galleries, interactive points, email signature, your own online tools and more.More than 40 ready-made content blocks, more from the Frontify Marketplace or built with the Brand SDK.
DesignThe manual takes on the brand's colors, fonts, corner radius and navigation, with the designer's or studio's name in the footer.Structure, navigation, layouts and visual design can be customized.
AddressCustom domains.Custom domains.
LanguagesOne language or a pair: Czech, English, German, Polish, Spanish or Slovak, with one-click translation through DeepL.Multiple languages on Enterprise plans, with a translator role and AI translation of whole pages.
Access
Sign-inA password, or a sign-in code for allowed company email domains. No single sign-on.Single sign-on (SSO).
PermissionsLock the whole manual, a branch of pages or a single file. Three roles: Administrator, Content Editor (content only, not design or settings) and Brand Editor (only the brands assigned in multibrand mode).Custom permissions.
AI
MCP serverIncluded in every edition. Users connect by signing in with their Panel account; an optional public read-only address.Included at no extra cost; an account admin turns it on. 52 tools in packs, 25 in the default discovery pack.
What an AI agent can doRead the manual, create and edit pages and sections, upload files and translate, with the same permissions as the user.Read guidelines, assets and templates. Write packs upload, move and tag assets, edit metadata, manage workflow tasks and generate output from templates.
AI inside the toolNot built in; the work runs through your own AI agent.An AI assistant that answers questions about the brand.
Beyond the guidelines
Asset managementFiles sit next to the rules on each page. 100, 200 or 300 MB of storage by edition, +100 MB for €39.Digital asset management (DAM).
Creating new materialsAn email signature section and your own online tools uploaded as HTML, such as a business card generator.Templates for on-brand materials.
IntegrationsGoogle Drive, DeepL and Adobe Fonts; embeds from Figma, Canva, Miro, Loom and YouTube.Integrations and apps, a GraphQL API, webhooks and a marketplace.
AnalyticsBuilt-in visit statistics without Google Analytics.Built-in analytics of how the guidelines are viewed.

Sources, checked on 28 October 2026: Frontify pricing, brand guidelines, help center articles on languages, the MCP server and PDF export; Visualbook pricing and features.

Products change. If something here is out of date, write to jiri.chlebus@visualbook.pro and we will correct it. Frontify is a trademark of Frontify AG; Visualbook is not affiliated with Frontify.

Moving your guidelines to Visualbook

If the brand manual is what you mainly use, moving it over takes three steps.

Export what you have

Save the guideline documents as PDF and gather the logo files and fonts. That is the starting material.

We bring it over

In the Company edition, importing your existing manual is included in the price: we bring over your logos, fonts and colors.

Your AI agent helps finish it

Connect the manual to Claude, ChatGPT, Cursor or VS Code. The agent creates the remaining pages from your brief, writes and translates the copy.

What the AI connector can do

Visualbook vs Frontify FAQ

Can Visualbook replace Frontify?

For brand guidelines, yes: rules, logos, colors, typography, downloadable files, access control and an AI connector. If you also use Frontify for asset management, templates or workflows, Visualbook does not replace those parts.

How much does Frontify cost?

Frontify does not publish its prices. According to its pricing page, it is an annual subscription based on monthly active users, and the price is discussed with its sales team. Visualbook's one-time prices are on the pricing page.

Does Frontify have an MCP server too?

Yes. Frontify offers an MCP server at no extra cost, which an account admin turns on. In Visualbook, the AI connector comes with every edition: your AI agent helps you manage the manual even faster, creating pages, writing and translating text and uploading files.

Can more people read the manual than there are editors?

Yes. In Visualbook, only editors are counted. Public pages are open to anyone; protected pages need a password or a sign-in code sent to an allowed company email address.

What happens to my manual if I stop using Visualbook?

You keep it. The Panel gives you a one-click static export of the whole manual, a working website you can upload to any web server. And if Visualbook ever shut down, you would get the complete project including the Panel, with the licenses needed to run it on your own domain.

Try Visualbook on your own brand

Start a one-hour demo right now. A trial Visualbook at your own address is free for 14 days — no credit card needed.

Try it now Sample brand manual